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Each tagline captures the essence of a different lifestyle or personality. Whether it's for the avid tailgater, passionate skier, proud college dad, or adventurous vacationer, these 7-10 word phrases aim to convey the unique experiences and identities of individuals when they wear them. Working with the CEO of the brand, I created a specific formula for each tagline: a verb, a preposition, and a location specific to the subject of the design. Bonus points for alliteration.

The University of Oregon Mighty Ducks situated in the hills of the Willamette River valley.

The Columbia University Lion Pride nestled in the streets of Manhattan.

The skilled skier drifting through the powdery snow in the Rocky Mountains.

The University of Connecticut Howling Huskies barking through the hills of Mansfield.

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